Terms of Service

Last updated: 30 September 2026

These terms are a contract between Postmind AI Ltd and the business that signs up for PostMind Studio. Please read them carefully. They limit our liability (clause 17) and say how the contract can end (clause 14).

1. Who we are and who these terms are for

1.1 PostMind Studio (the Service) is provided by Postmind AI Ltd, a company registered in England and Wales under company number 17332378, whose registered office is at 61 Bridge Street, Kington, Herefordshire, HR5 3DJ, United Kingdom (we, us, our). You can contact us at support@postmindai.pro.

1.2 The Service is for businesses only. By creating an account or an organisation, starting a trial or buying a plan, you confirm that you are acting for a business, trade, craft or profession and not as a consumer. If you sign up on behalf of a company or other organisation, you and Customer mean that organisation, and you confirm that you are authorised to bind it to these terms.

1.3 You must be at least 18 years old to use the Service.

2. The documents that make up our agreement

2.1 The Agreement between you and us is made up of:

• these Terms of Service;
• the Acceptable Use Policy;
• the Data Processing Agreement, which applies where we process personal data on your behalf; and
• for Enterprise customers, any order form or quote we both sign (an Order Form).

2.2 If these documents conflict, the Order Form wins, then the Data Processing Agreement (on data protection matters only), then these terms, then the Acceptable Use Policy.

2.3 Our Privacy Policy, Cookie Policy and Sub-processors page explain how we handle personal data. They are provided for information and are not part of the Agreement, except where the Data Processing Agreement refers to the Sub-processors page.

3. Definitions

In the Agreement:

• Authorised User means an individual you allow to use the Service under your organisation, such as an employee, contractor or agency member you invite.
• Connected Platform means a third-party service you connect to the Service, including TikTok, Instagram, Facebook, YouTube, X and LinkedIn, and Google when you use "Continue with Google".
• Customer Content means Inputs and Outputs together.
• Fees means the amounts payable for your Plan, Top-up Credits and anything else you order.
• Inputs means everything you or your Authorised Users upload, enter, connect or instruct the Service to use, including briefs, prompts, scripts, images, video, audio, logos, brand kits, voice samples and consent recordings, product details, and the content of any website you ask the Service to scan.
• Organisation means your workspace in the Service, including its businesses, members, settings and content.
• Outputs means the ideas, scripts, storyboards, captions, images, voice-overs, music, videos and other material the Service produces for you from your Inputs.
• Plan means the subscription tier you choose (Basic, Standard, Plus or Enterprise) and its allowances, as shown on our pricing page or in your Order Form.
• Third-Party Providers means the companies whose technology the Service uses to generate, check, store or deliver content, listed on the Sub-processors page.

4. The Service

4.1 The Service helps you plan, generate, edit, review and publish short-form and long-form marketing videos, slideshows and related material. Depending on your Plan it includes: AI-assisted ideas and scripts; AI-generated and stock footage, images, voice-overs, music and sound effects; video composition and rendering in several formats; text overlays; brand kits; a scan of your own website to learn about your business and gather your images; access to a reference library of example videos for inspiration; review and approval workflows and share links for outside reviewers; scheduling and publishing to Connected Platforms; and performance analytics.

4.2 The Service uses Third-Party Providers for much of this work. We choose, and may change, which provider handles each task. We will not change a provider in a way that materially reduces the overall functionality of your Plan during a paid period.

4.3 We may improve and change the Service from time to time. If a change materially reduces the core features of your Plan during a paid period, we will tell you at least 30 days in advance where we reasonably can, and you may cancel under clause 14.3.

4.4 Some features are marked as beta or preview. They are provided as they are, may change or be withdrawn at any time and are excluded from any service commitment.

5. Accounts, organisations and Authorised Users

5.1 Each individual needs their own account. Authorised Users must give accurate information and keep their sign-in details confidential. We recommend that every Authorised User turns on two-step verification.

5.2 Your Plan sets how many Authorised Users (seats) and businesses your Organisation may have. The owner and administrators of your Organisation control who is invited and what role they have.

5.3 You are responsible for everything done under your Organisation by your Authorised Users, and for making sure they follow the Agreement. Tell us promptly at support@postmindai.pro if you suspect any unauthorised access.

5.4 Our support staff may view your Organisation, or temporarily act as one of your Authorised Users, only to provide support you ask for, to investigate a suspected breach of the Agreement or a security incident, or where the law requires. Such access is time-limited and recorded in an audit log.

6. Plans, trial and fair use

6.1 Plans. The Basic, Standard and Plus Plans are available by self-service, billed monthly or annually. The Enterprise Plan is quoted individually and set out in an Order Form. What each Plan includes (for example videos per month, maximum video length, platforms, seats, businesses, storage, voice cloning, 4K rendering and priority) is shown on our pricing page at the time you buy or renew.

6.2 Trial. New organisations may be offered one free trial of the Standard Plan, normally 14 days. You must give a valid payment card to start the trial. A trial has its own limited allowance (currently 5 short videos and 1 long video) and a spending limit. Only one trial is available per organisation and per payment card; if we detect a repeat trial, the trial ends at once and the first payment is taken. Unless you cancel before the trial ends, your subscription starts automatically and your card is charged the Fees for the Plan and billing period you chose. If the trial ends and the first payment cannot be taken, you cannot create or publish content until you subscribe.

6.3 Allowances and cost caps. Every Plan has monthly allowances and daily and monthly spending limits on AI generation (cost caps), which protect you and us from unexpected costs. When an allowance or a cost cap is reached, new generation pauses until the next day or billing period, until you buy Top-up Credits, or until you move to a higher Plan. Work already paid for is not lost when generation pauses. We tell you in the Service and by notification as you approach and reach these limits.

6.4 Fair use. Where a Plan is described as unlimited, it is subject to fair use: use consistent with a single business's genuine marketing needs, within the cost caps in the Plan or Order Form. We may contact you, and if needed limit use, where your usage is far outside normal patterns for your Plan.

6.5 Top-up Credits. You may buy packs of extra video credits for your Plan. Top-up Credits are valid for 12 months from purchase, are used after your monthly allowance, cannot be exchanged for cash and are not transferable. Unused Top-up Credits expire at the end of their validity and are lost if your Organisation is deleted.

7. Fees, payment and tax

7.1 Prices. Fees are shown on our pricing page or in your Order Form, in pounds sterling unless we agree otherwise. All Fees are exclusive of VAT and other applicable taxes, which are added at the rate that applies. You may give a VAT or other tax number at checkout.

7.2 Payment. Payments are processed by Stripe. You authorise us, through Stripe, to charge your payment method for the Fees when due. Subscription Fees are payable in advance for each monthly or annual billing period. We do not store your full card details.

7.3 Automatic renewal. Your subscription renews automatically at the end of each billing period for the same length of period, at the Fees then shown for your Plan, until you or we cancel it. If we increase the Fees for your Plan, we will tell you at least 30 days before the increase takes effect for you, and it will apply from your next renewal after that notice; you may cancel before then.

7.4 Changing Plan. Upgrades take effect immediately and you are charged the pro-rated difference for the rest of the current period. Downgrades and changes to a shorter billing period take effect at the end of the current period. If you downgrade, you must bring your use within the lower Plan's limits (for example seats and businesses); some features may stop being available.

7.5 Failed payments. If a payment fails, Stripe will retry it automatically. Your Organisation keeps full access for a grace period (currently 7 days from the first failure) while you update your payment details. If payment is still outstanding after the grace period, your Organisation becomes read-only until the amount is paid. We may also suspend the Service under clause 13 if an undisputed amount remains unpaid.

7.6 Refunds. Fees are non-refundable and we do not give refunds or credits for partial periods, unused allowances, unused Top-up Credits or downgrades, except where the Agreement expressly says otherwise or where the law requires it. Nothing in this clause affects any right you have that cannot be excluded by law.

7.7 Enterprise invoices. Where an Order Form provides for invoicing, invoices are payable within 30 days of the invoice date. We may charge interest on late payments under the Late Payment of Commercial Debts (Interest) Act 1998.

8. Your content

8.1 Ownership. As between you and us, you keep all rights in your Inputs. To the extent the law allows and subject to the rights of Third-Party Providers and licensors described in clause 8.4, we assign to you any rights we have in the Outputs, and you may use them for any lawful purpose.

8.2 Licence to us. You grant us, our Sub-processors and Third-Party Providers a non-exclusive, worldwide, royalty-free licence to host, copy, process, transmit, adapt and display Customer Content only as needed to provide, secure and support the Service for you, to publish to Connected Platforms at your instruction, to comply with the law and to enforce the Agreement. This licence ends when the Customer Content is deleted from our systems under clause 15, except for copies we must keep by law.

8.3 No training on your content. We do not use your Customer Content to train our own or third-party general-purpose AI models. Our Third-Party Providers process Customer Content under their business or API terms, which we select so that, as far as those terms allow, they do not use it to train their models. We may use aggregated, de-identified usage information (for example how long renders take or which features are used) to run and improve the Service.

8.4 Stock and library material. Outputs may include stock footage, images, music and sound effects licensed from third parties (for example Storyblocks or Pexels), and the Service may show you videos from our reference library. Such material remains owned by its licensors. You may use it only as part of the Outputs the Service produces and on the platforms and in the ways allowed by the relevant licence; you must not extract it and use it on its own, resell it or claim it as your own. Reference-library videos are provided for inspiration within the Service only and may not be downloaded, copied or republished.

8.5 Your responsibilities for Inputs. You are responsible for your Inputs and for having all the rights, permissions and consents needed for us to use them as the Agreement allows. In particular, you confirm that:

• you own or are authorised to use every website you ask the Service to scan, and the images and text on it;
• you have the documented, informed consent of any person whose voice you clone, and of any identifiable person whose image, name or likeness appears in your Inputs or is used to create Outputs;
• you have a lawful basis for any personal data you include in Inputs, and you have given any notices the law requires; and
• your Inputs and your use of Outputs comply with the Acceptable Use Policy.

8.6 Content checks. We may, but are not obliged to, check Customer Content automatically (including through our content-safety provider) and manually. Content that appears to breach the Acceptable Use Policy may be blocked, held for review or removed, and publishing may be held. We are not responsible for monitoring your content, and a lack of action by us does not mean content is lawful or suitable.

9. AI-generated output

9.1 The Service uses artificial intelligence. You acknowledge that:

• Outputs may be inaccurate, incomplete, out of date, offensive or unsuitable, and may contain errors about facts, prices, products, people or law;
• similar or identical Outputs may be produced for other customers, and we do not guarantee that any Output is unique, original, protectable by copyright or trade mark, or free from third-party rights; and
• Outputs are not professional (for example legal, financial or medical) advice.

9.2 You must review every Output before you publish or otherwise use it, and you are responsible for your decision to do so, including making sure that claims in your advertising are true and comply with the rules that apply to you (for example the CAP Code, consumer protection law and platform advertising policies).

9.3 Where a Connected Platform offers a label for AI-generated content, the Service applies it when publishing. Your brand kit may also add an on-screen "AI-generated" label. You must not remove or hide AI-content disclosures where the law or a Connected Platform requires them.

10. Connected Platforms

10.1 To publish or read analytics, you connect your accounts on Connected Platforms through each platform's own authorisation screen. You authorise us to act on your behalf on those accounts within the permissions you grant, including publishing the content you schedule or approve and reading its performance data. We store the access tokens encrypted.

10.2 Each Connected Platform is operated by an independent company under its own terms, policies and privacy notice. You are responsible for complying with them, including their rules on content, advertising, branded content, automation, spam and AI disclosure. We are not responsible for Connected Platforms, their availability, changes to their services or APIs, or anything they do, including removing content, limiting reach or suspending your accounts.

10.3 Publishing depends on each Connected Platform accepting the content. We cannot guarantee that scheduled content will be published at a particular time, or at all, and we will tell you in the Service when a publication fails. Where a platform's API allows, you can ask the Service to remove content it published.

10.4 You can disconnect a Connected Platform at any time in the Service or through the platform itself. We then stop acting on that account and delete its tokens.

11. Acceptable use and security

11.1 You must comply with, and make sure your Authorised Users comply with, the Acceptable Use Policy.

11.2 You must not: copy, modify or create derivative works of the Service; reverse engineer it except where the law allows; access it to build a competing product; resell, sublicense or provide it to third parties except as your Plan or an Order Form allows; get around seat, allowance, rate or cost limits; or interfere with the Service's security or other customers' use.

11.3 Enterprise customers who connect their own accounts with Third-Party Providers ("bring your own credentials") are responsible for those accounts, their terms and their charges. We store those credentials encrypted and use them only to provide the Service to you.

12. Data protection and confidentiality

12.1 Each of us will comply with the data protection laws that apply to it, including the UK GDPR and the Data Protection Act 2018 and, where applicable, the EU GDPR.

12.2 Where we process personal data on your behalf as part of Customer Content, we do so as your processor under the Data Processing Agreement, which forms part of the Agreement. Where we process personal data about you and your Authorised Users to run our business (for example accounts, billing and security), we do so as a controller as explained in our Privacy Policy.

12.3 Confidential Information means information disclosed by one party to the other that is marked confidential or would reasonably be regarded as confidential, including Customer Content and the non-public parts of the Service. It does not include information that is or becomes public other than through a breach of the Agreement, was lawfully known to the recipient before, is received lawfully from a third party without a duty of confidence, or is independently developed.

12.4 Each party will keep the other's Confidential Information confidential, use it only to perform the Agreement, and disclose it only to its employees, contractors, Sub-processors and professional advisers who need to know it and are bound by equivalent duties, or where required by law, a court or a regulator (giving the other party notice where lawful). These obligations continue for five years after the Agreement ends, and indefinitely for trade secrets and personal data.

13. Suspension

13.1 We may suspend all or part of the Service for your Organisation or any Authorised User, or hold or remove specific content or publications, if we reasonably believe that:

• there is a serious breach of the Acceptable Use Policy or clause 11;
• your use creates a security risk, may cause harm to others, or may expose us or a Third-Party Provider to legal liability;
• we are required to do so by law, a court, a regulator or a Connected Platform; or
• an undisputed amount has not been paid 14 days after we have told you it is overdue.

13.2 Where reasonable, we will tell you in advance and give you a chance to fix the problem. We will limit the suspension to what is necessary and lift it once the reason has been resolved. For the most serious harms, including child sexual abuse material, we act immediately and report as the law requires.

13.3 We may also pause AI generation across the Service for everyone, or for particular providers, to protect the Service, for example if a provider fails or behaves unsafely. We will restore it as soon as reasonably possible.

14. Term, cancellation and termination

14.1 The Agreement starts when you first accept these terms and continues until your subscription (or your use of the Service, if you never subscribe) ends as described below.

14.2 Cancelling. You can cancel a self-service subscription at any time from the billing settings in the Service. Cancellation takes effect at the end of the current billing period; you keep access until then and no further Fees are charged. Enterprise subscriptions end as set out in the Order Form.

14.3 Termination for cause. Either party may end the Agreement with immediate effect by written notice if the other party commits a material breach that cannot be remedied, or does not remedy a remediable material breach within 30 days of being asked to, or becomes insolvent or enters any similar process. You may also end the Agreement by notice before a change we notify under clause 4.3 or clause 21 takes effect.

14.4 Our other rights. We may end the Agreement by giving at least 30 days' notice, in which case we will refund any Fees you have prepaid for the period after it ends. We may end it at once under clause 14.3, including for a serious or repeated breach of the Acceptable Use Policy.

14.5 Deleting your account or organisation. You can delete your own account, and the owner can delete the Organisation, from the settings in the Service. Deleting the Organisation cancels its subscription at once, without a refund for the remaining period, and starts the deletion process in clause 15.

14.6 Clauses that by their nature should continue after the Agreement ends (including clauses 7 for unpaid Fees, 8.4, 9, 12, 15, 16, 17, 18 and 22 to 24) continue to apply.

15. What happens to your data when the Agreement ends

15.1 Read-only period. When a paid subscription ends (for example after cancellation or unpaid invoices), your Organisation becomes read-only. You can still sign in, view, export and download your Customer Content, but you cannot create new content or publish.

15.2 Deletion. Unless you subscribe again, after 90 days in the read-only state we email the Organisation's owners and schedule the Organisation for deletion. We then stop all processing for it, disconnect its Connected Platforms and delete their tokens. After a further 30 days, we permanently delete the Organisation's Customer Content and records from our live systems. If you delete the Organisation yourself, the 30-day period starts immediately. During the 30-day period you can ask us at support@postmindai.pro to restore the Organisation.

15.3 Backups and retained records. Deleted data may remain in our encrypted backups for up to 30 days after deletion from live systems, until those backups expire. We keep an audit record of significant actions (which identifies people only by internal ID), billing and tax records, consent records for cloned voices, and records of legal and takedown requests, for the periods set out in our Privacy Policy.

15.4 Export. You can export your Organisation's data (projects and videos, analytics, brand material and image library) from the settings in the Service at any time while you have access. Export downloads stay available for 7 days. It is your responsibility to export anything you want to keep before deletion.

16. Our intellectual property

16.1 We and our licensors own all rights in the Service, including its software, design, templates, presets, reference library, documentation and trade marks, and in any feedback you choose to give us (which we may use freely). Except for the rights expressly granted in the Agreement, no rights are transferred to you.

16.2 During the Agreement, we grant you a non-exclusive, non-transferable right for your Authorised Users to use the Service for your internal business purposes, in line with your Plan and the Agreement.

17. Warranties and liability

17.1 Our commitments. We will provide the Service with reasonable skill and care, and in accordance with good industry practice, and will not knowingly introduce malicious code into it.

17.2 What we do not promise. Except as expressly set out in the Agreement, the Service is provided "as is" and "as available". To the extent the law allows, we exclude all other warranties, conditions and terms, whether implied by statute, common law or otherwise, including as to satisfactory quality, fitness for a particular purpose and non-infringement. We do not promise that the Service will be uninterrupted or error-free, that Outputs will meet your requirements or achieve any particular result (for example views, engagement or sales), or that Connected Platforms or Third-Party Providers will be available.

17.3 What we do not exclude. Nothing in the Agreement limits or excludes liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, your obligation to pay Fees, or any other liability that cannot be limited or excluded by law.

17.4 Excluded losses. Subject to clause 17.3, neither party is liable to the other, whether in contract, tort (including negligence), breach of statutory duty or otherwise, for any loss of profits, revenue, business, contracts, anticipated savings, goodwill or reputation, loss or corruption of data where the loss would have been avoided by keeping your own copies, or any indirect or consequential loss.

17.5 Cap. Subject to clauses 17.3 and 17.6, each party's total liability arising out of or in connection with the Agreement in any 12-month period is limited to the total Fees paid and payable by you under the Agreement in the 12 months before the event giving rise to the claim (or, if the claim arises in the first 12 months, the Fees paid and payable in that period).

17.6 The cap in clause 17.5 does not apply to your liability under clause 18 (indemnity) or for breach of clause 11.2 or the Acceptable Use Policy.

18. Indemnity

18.1 You will defend and indemnify us and our officers, employees and Sub-processors against any third-party claim, and the losses, damages, fines, costs and reasonable legal fees arising from it, to the extent it results from your Inputs, your use or publication of Outputs, your use of Connected Platforms, or your or your Authorised Users' breach of the Acceptable Use Policy.

18.2 We will tell you promptly about any such claim, let you control its defence and settlement (but you may not admit fault on our behalf without our consent, which we will not unreasonably withhold), and give you reasonable help at your cost.

19. Events outside our control

Neither party is liable for any delay or failure to perform the Agreement (other than payment obligations) caused by events beyond its reasonable control, including failures of Third-Party Providers, Connected Platforms, hosting or telecommunications networks, cyber attacks not caused by a failure to take reasonable security measures, acts of government, war, terrorism, civil unrest, fire, flood, epidemic or industrial action. The affected party will tell the other party and take reasonable steps to limit the effects. If the event continues for more than 60 days, either party may end the Agreement by written notice.

20. Notices

20.1 We may send notices to the email address of your Organisation's owner, or through the Service. You may send notices to support@postmindai.pro or by post to 61 Bridge Street, Kington, Herefordshire, HR5 3DJ, United Kingdom.

20.2 A notice by email is treated as received at the time it is sent, unless the sender receives a delivery failure message.

21. Changes to these terms

21.1 We may change these terms, for example to reflect changes to the Service, the law or our providers. We will publish the new version on this page with a new "last updated" date.

21.2 For changes that materially affect your rights, we will give you at least 30 days' notice by email or in the Service before they take effect. If you do not agree, you may cancel before the change takes effect, and we will not apply the change to you before the end of your current prepaid period where that is reasonable. Otherwise, continued use after the change takes effect means you accept it.

21.3 We may make changes needed to comply with the law, a regulator or a Connected Platform, or for security reasons, with shorter notice where that is necessary.

22. General

22.1 Assignment. You may not assign or transfer the Agreement without our written consent. We may assign or transfer it to an affiliate or to a buyer of all or part of our business, provided your rights are not reduced; we will tell you if we do.

22.2 Subcontractors. We may use subcontractors and Sub-processors to provide the Service, and remain responsible for their performance of our obligations.

22.3 Entire agreement. The Agreement is the whole agreement between us about its subject matter and replaces any earlier arrangement. Neither party relies on any statement not set out in the Agreement, but this does not limit liability for fraud. Terms in your purchase orders or other documents do not apply.

22.4 Waiver and severance. A delay in exercising a right is not a waiver of it. If any part of the Agreement is found invalid or unenforceable, the rest remains in force.

22.5 Third-party rights. No one other than you and us has any right to enforce the Agreement under the Contracts (Rights of Third Parties) Act 1999, except that our officers, employees and Sub-processors may rely on clause 18.

22.6 Relationship. Nothing in the Agreement creates a partnership, joint venture or agency between us.

23. Governing law and disputes

23.1 The Agreement and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with it are governed by the law of England and Wales.

23.2 Before starting court proceedings, each party will first try in good faith to resolve the dispute by discussion between senior representatives for at least 30 days, except where urgent relief is needed.

23.3 The courts of England and Wales have exclusive jurisdiction.

24. Contact

Postmind AI Ltd, 61 Bridge Street, Kington, Herefordshire, HR5 3DJ, United Kingdom. Company number 17332378. Email: support@postmindai.pro.